How Do You Build a Standout Brand?
The small business space is more competitive than ever, with 30.2 million small businesses and 59 million freelancers in the United States alone. What does it take for your business to stand out?
In this eBook, you’ll find exercises and step-by-step instruction to help you:
Develop your brand positioning
Bring your brand to life
Put your brand to work for you
Why Your Business Needs a Brand
Without a strong brand, you’ll spend more time and money marketing your business. Here are just 3 of the many reasons to build a brand for your small business.
It Gives You a Competitive Advantage
Your brand relates to your USP—it shows how you're different. With a strong brand, you don't have to rely on pricing to compete.
It Creates Consistency
Consistent brands see 33% growth, on average. When you have a consistent identity, your business becomes recognizable.
It Helps You Attract the Right Clients
Up to 89% of people relate to brands that share their values. Defining your brand helps you understand what your ideal clients care about.
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About the author
Paul has marketed phones, food, booze, toys, and SaaS products for both big companies and startups. He likes results, and he’s even won a few awards that are sitting on a shelf somewhere. He’s written entries for various publications that his mom is extremely proud of. Outside of work, Paul likes to be outside of work—building things at his cabin or sliding down the sides of mountains.
Paul Cowan
Chief Marketing Officer of FreshBooks
Author of "Standing Out From the Crowd"
